420 N 5th St #170, Minneapolis, MN 55401


Content Strategy

A content strategy can be defined in many ways. It is referred to as the planning and development by some, or the publication of only useful content by others. Basically, it means to come up with content which is legitimate, useful and usable. What ‘content’ are we talking about? I’m talking about the content which is both in written or in multimedia form, like pictures and videos and is uploaded on various websites

It is a pretty common term now so you probably already know what it is. But you may know a ‘version’ of the definition and might be one of the people under misconception on the term. So let us see what it actually means.

It basically focuses on the planning, creation, delivery and governance of content. What I mean by that is your content must be the most well-structured and the most helpful and useful of all. The main goal here is that you provide content which is meaningful, cohesive and is delivered concisely and to-the-point. It targets all the ‘whats’ and ‘whys’ and ‘hows’ of the topic being discussed and cover everything in detail.

Now, there is a difference between people-oriented components and content-oriented components. Yes, not all articles you see are content oriented, just like the one I’m writing right now. You see, the major differences are pretty clear. Content-oriented ones focus on identifying goals and detailing substance. They execute core strategy and include many characteristics like tone and target audience. They also focus on how the content is prioritized and structured while offering features like content bridging and creating detailed page tables.

The people-oriented ones, one the other hand, include definitions, and explain how something occurs or how people carry out a certain task. They focus on guidelines and policies and also show you how a specific organization or website might do.

Producing compelling content means understanding and followingsomething called ‘the content lifecycle.’ In general, a content lifecycle includes the following 5 stages:

Audit and Analysis:  This includes Content stakeholder interviews, competitive and objective analysis and evaluation of the content environment.

Strategy: This requires you to determine ownership areas, taxonomy, and workflow for content production, while focusing on the sourcing plan and brand definition.

Plan: Staffing recommendations is important here. Content management system customization, metadata plan, communications plan, migration plan are a few things to keep in mind.

Create: Under this, tasks like writing content, asset production, SEO and finally, the best quality assurance are mandatory.

Maintain: Plan for periodic auditing, advise the client and determine targets for success measures.

By doing all this, you basically create a content lifecycle. This means that your content will definitely be popular, and will stay popular amazingly. Moreover, you will almost always be able to be found. For today, that is the top priority among content owners. This includes things like SEO and target audiences, but most of all, you need to have the best content. Improve in quality and you will automatically get the most out of it.

About the author