For those of you who don’t know, retargeting is basically an idea which provides you with much more conversions to your website than you had previously imagined. How? First, you have to accept the idea that no matter how many clients you have which visit your website daily, almost 90% of them do not convert. That means, that they leave the website without doing the main thing which you intended them to do. For e.g. buy a service etc. So is there any way possible in which we can make these users convert? Let’s see.
To answer the question: Yes. There most definitely is, and it is called ‘Facebook Ads Retargeting’. How does it work? I will tell you, but first let me explain more on the ‘why’. You see, Retargeting is a clever way to stay on the top of the line, build stronger relationships and immediately sell more services.This happens by targeting marketing content while advertising specifically to users and potential clients who are familiar with your business. This means that when using this tactic, no one else can compete with you in your own business. You get your preferred clients. And most importantly, you get to convert the people who would usually leave your site after the first visit.
However, we need to understand how it works. It is very simple though and the concept is easy to grasp. First, we need to find the person we want to target the ad to. You see, by finding, I do not mean learning where he lives. It means the area through which he uses the internet, and the usual results which might show up on his average Google search.
To do this, you use something called a ‘cookie’. This is more of a tracking tag, which tracks your client after he leaves your website and learns about his search limitations. This helps you easily target the person and finding him to display your ad right where you want it. This works so well that most people notice the website they had just been on and change their minds into converting in favor of the website rather than the opposite.
The second step basically involves searching for the customers across platforms like Facebook and Google. As soon as a user is found searching for something on a website with ad space included, the ad is immediately put up, so that the client can see it. Once any platform seesany one of your visitors or clients and shows them your advertisement, the user may click on it and return to your site.
At this moment in time, the brilliant performance of retargeting is why anyone and everyone doing business online should be trying it out. It has been successful across multiple platform and has become a global, tried-and-tested method. Ultimately, we recommend this to every single online businessman.