420 N 5th St #170, Minneapolis, MN 55401


Web Design Principles

Web Design Principles

It is a well-known fact that well-designed websites not only perform well but also turn accidental visitors into loyalWeb design company in Minneapolis MN clients. Poorly designed websites, on the other hand, drive away even the most curious people.

When it comes to quality web design, there are certain principles we hold in high regard. Our web design company in Minneapolis MN will help your business reach its maximum potential. Below you’ll find a list of principles we abide by whenever we design web content for our clients.

#1 Your goal is our goal.

In order for your website to be attractive, it must cater to your potential clients’ needs. We make sure that every page of our design has a clear purpose. That way, we ensure that your visitors’ needs are fulfilled.

#2 We make it mobile-friendly.

Nowadays, people use their phones nearly at all times. As a result, most web designs out there already look good not only on desktops but also on mobile devices. As a result, you can’t call web design responsive unless it’s mobile-friendly. With our help, you’ll have the same, if not better, level of responsiveness as your rivals.

#3 A website has to be easily scannable. 

According to studies that inspected the readers’ natural behavior online, most people tend to read online content from left to right, and from top to bottom. We ensure that your website meets those standards.

#4 Our design guarantees smooth navigation.

We understand that you want to encourage your visitors to become active users of your website, as well as your services. We ensure that they will not only be able to easily scan the page but also find what they need in no more than three clicks.

#5 We communicate your message clearly.

In order to turn visitors into clients, you need to ensure your website content is both readable and understandable. We will organize it by using headlines and bullet points to improve the overview. Moreover, we’ll make sure there are no walls of text that would bore your visitors.

#6 A simple font = A clear message.

When it comes to readability of a website, another way we ensure a streamlined design is the number of fonts we use. Namely, we avoid using more than three different typefaces.

#7 Not every color is a good idea.

There is such a thing as a wrong color. Especially in web design. Every web design professional will tell you that. We ensure that the color choices we make not only represent your brand but also seem inviting to your visitors and clients.

#8 A picture is worth a thousand words… if it’s the right picture.

Modern-day internet users are highly visual creatures. To raise brand awareness among the younger population, you need to use images. We ensure that the images and videos you decide to include on your website are of superb quality. Quality graphic elements make your website both appealing and professional-looking.

#9 Short loading time is a must.

We all know that a slow-loading website is as good as dead. No one, and especially an accidental visitor,  wants to waste time waiting for a page to load. Our team of professionals ensures that no visitor goes running to your competition because your website was too slow.

#10 Simplicity is the best policy.

Although eye-catching images, graphic elements, and fonts can attract people to your website, having too many of them can do more harm that you can imagine. We will make sure to accentuate your website’s purpose and encourage your visitors to click the right buttons. However, at the same time, we will ensure that we provide a clear-cut and clutter-free design that enables smooth navigation.


Excellent web design coupled with great customer service, has been the building blocks in building a good reputation in the industry. This formula has done us well as shown by our loyal clients, good feedback and positive reviews on the web. We continuously strive to achieve both to maintain our reputation as being one of the best in the business.

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